Alvin “Dwayne” Ross is known nationally and internationally as an expert cosmetologist. During his 18 years as a stylist, his passion for haircolor has fueled him to accomplish many notable goals.

In September 2000, Dwayne’s reputation reached national status when the American Board of Certified Haircolorists appointed him a “Master Haircolorist”. To achieve this goal, one must be a licensed hairstylist and pass an extensive exam that covers chemistry, physiology and psychological aspects of hair color. While maintaining his clientele in both Manhattan and Los Angeles, Dwayne took on the challenge of teaching haircolor in New York City. He taught the core basics of the science of haircolor, color correction, troubleshooting, and the advance techniques to licensed professionals all over the country.

Dwayne’s commitment to mastering the art of haircolor reached its height in March 2001 when the Los Angeles County Cosmetology Apprenticeship Council named him “Master Cosmetology Trainer”. Dwayne is qualified to privately teach students to become hairstylists in the state of California. These students benefit from working side by side with a “Master Trainer” as they receive more personalized attention and are introduced to a unique and exciting approach to the craft of cosmetology.

This fresh perspective of teaching is in tune with Dwayne’s philosophy of giving back to the community. He enjoys spending his time working with others by lending his talents to several charity organizations from celebrity fashion shows to mentoring youth. As a mentor, Dwayne’s enthusiasm inspires those around him to set high standards of excellence.

In May of 2006, Dwayne opened his own salon in Beverly Hills. He named it the “Verve Lounge Hair Salon”. Verve, because it’s a place for established celebrity artists in the beauty industry to come together and work privately in their rooms throughout the salon and share their artistic ideas with one another. Lounge, because that is the feel of the salon when you experience it. The dim lighting, the chocolate brown shag carpet, wood floors, fireplace and leather home furnishings make Verve lounge a salon like no other in Beverly Hills.

Dwayne, currently works with celebrities and fashion models in the film and television industry. He recently joined the prestigious Cloutier Agency.